Content
Part One How we use energy and why change is paramount
1 Electricity and people
2 Fuel and our lack of awareness
3 The developing world cannot have reliable grid electricity
4 Accepting that the grid format cannot end energy poverty
Part Two Introducing the Selling Daylight proposition
5 Personalising energy
6 An introduction to PV systems
7 Universally accessible visual media
8 The core value and poor reputation of ‘off-grid’ PV
Part Three Major elements of the Selling Daylight strategy
9 Focusing on quality and value
10 Optimising stand-alone PV hardware design
11 Sharing essential knowledge with everyone
12 The need to reform procurement of stand-alone PV projects
13 Why creating an energy services brand is essential
Part Four People are the cause of poverty; and the solution
14 Why poverty persists
15 Finance, technology and people
16 Scale, diversity and people
17 Motivating millions of people and giant companies
Part Five Implementing the Selling Daylight strategy
18 The need for a long-term strategy
19 Why and how to be a diverse company
20 Mapping global markets
21 Where to start
Part Six The commercial value and need for local partners
22 Selling guaranteed energy services
23 Commercial growth from listening to the local market
24 The essential role of local partner networks
25 Global organisations partnering local networks
Part Seven Why this strategy can work
26 A critical look at the Selling Daylight proposition
27 A focus on value justifies the price
28 A civil dawn: life with inclusive autonomous energy services